Anhedonia—is the inability to enjoy what should naturally be pleasurable.
The Hedonist says, "If it feels good do it!"
The Enthusiast says, "If it feels good let's do it at least 3 times!"
The Anhedonist says, "If it feels good, you shouldn't feel good about doing it and you probably should feel guilty and perhaps even ashamed."
I have a sneaking suspicion that Anhedonia may be the number one killer of romance in America and robust sex lives in tens of thousands of marriages.
Here's some research to back up my contention.
In a SEX LIFE SATISFACTION survey of 26,065 Men and 36,343 Women (39% more Women than Men 10,278) conducted between May and July 2010 by AskMen.com and Cosmopolitan.com here's what people reported.
SEX LIFE SATISFACTION CATEGORIES:
I AM COMPLETELY SATISFIED - Men 13% Women 25%
I AM SOMEWHAT SATISFIED - Men 41% Women 45%
I AM NOT AT ALL SATISFIED - Men 23% Women 13%
I HAVE NO SEX LIFE - Men 23% Women 13%
Hmmmm...I'm going to make one assumption. These are not hermits or way out weirdos. They are active average and normal people - readers of AskMen.com and Cosmopolitan.com - while I have not seen all underlying age and demographic data - these are huge sample sizes - 26,065 Men and 36,343 Women a total sample of 62,408 people is statistically very significant.
NOTE: A poll of 1200 to 2000 people is considered to be a good national sample in most research studies. This survey is 31.2 times that number. I think it is very stable and highly predictive and extremely directional from a marketing perspective.
So what did I get out of it?
There is an opportunity to improve the SEX LIVES of 87% of the Men and 75% of the Women in this study. That is HUGE.
What am I going to do about it?
Well, I have created a revolutionary new business concept to help these folks.
And, I'm actively looking for investors right now. The business model I have developed is a breakthrough product-sales-marketing concept that leverages the Internet social websites and is very robust with the potential to return millions of dollars in a very short time - less than 18 months.
Are you interested?
The investors have to be willing to risk an all-in total of $500,000 in total working capital , the maximum amount of capital at risk will be $300,000. The other $200,000 is in ready reserve marketing cash to ramp up once the intial marketing and sales results are in.
It is just prudent planning and prevents any capital calls. If the $200,000 is not needed because the cash flow is self-financing, then the capital will be either returned or reallocted at the investor(s) direction.
The downside risk is dwarfed by the upside potential.
Ideally, I want one savvy FEMALE financial partner. Frankly, women get this idea instantly! Men get it too...but, women really get it!
But, I would consider up to 10 financial partners of any gender at $50,000 each in an ad hoc Private Equity Pool. The plan is to offer a First-In First-out return of investment capital plus 20%, then an on-going 10% participation in the net profit revenue stream and a 20% payout from a future sale within 60-months.
To learn about this opportunity, you'll have to sign an NDA (Non-Disclosure Agreement) since proprietary information, intellectual property and trademark issues are involved. Serious inquires only: email@example.com
FYI: This is not X-rated, sexacuetical or pornographic, illegal or immoral in nature. Batteries are NOT required, either!
My business model offers a unique multi-generational idea that will appeal to many mainstream folks - both men and women - who want to improve their sex lives and take romance to a new and more delightful level. Anhedonists need not apply.
Birk, Commonsensetarian, Citizen of the Republic, Mob of One
PS: This is not a joke. I have all the research and a comprehensive business plan completed. Now all we need to do is add capital.
Shall we meet and chat?
Or, shall we let millions of men and women continue to suffer from anhedonia?